You can wear a wingtip with no laces, no socks and a rumpled blazer.”įor a high-end store, the atmosphere at Canvas is comfortable. Forbes said men are graduating into “elevated casual. This fall, the store will add dressier leather-soled men’s shoes. Canvas also sells jewelry, leather goods and apparel. “What people see in Canvas is that taste of the world,” he explained. With a sophisticated clientele, Forbes strives to remain a step ahead, hunting limited editions such as Sperry Top-Sider’s collaboration with Band of Outsiders. “My customer is standing there in Christian Dior sneakers they paid $700 for, looking at a pair of ours, saying, ‘I like them, but they’re so cheap.’” So Forbes devised a new merchandising strategy and added a mix of higher-end brands including Y-3, Visvim, The Generic Man, Common Projects, Seavees, Nike and Converse. “I was trying to sell a Honda to a Porsche buyer,” Forbes said. But they quickly realized they weren’t mining the buying power of their upscale clientele. The couple planned Canvas as an elegant sneaker shop. “I was looking for an area that’s going to grow.” “This is going to be like the Hamptons,” Forbes said. It draws a mix of famous and wealthy locals and tourists. The spot the couple chose was sentimental as well as sensible: the outdoor Malibu Country Mart, where they used to stop for coffee on motorcycle rides up Pacific Coast Highway.
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